This article will highlight three tips to boost engagement with the public and help strengthen your communication strategy.

When you’re speaking to a specific audience, it helps to lean into the pain points or priorities they share. While there are some tried and tested systems to effectively communicate, creating a sector-specific strategy can help you achieve your goals faster and with more efficiency.

Digital marketing continues to be a critical strategy to help campaigns reach more people consistently. Email, social media, paid ads, and website content are all tools that can be used to target your audience and personalize your message.

In just the last few years, the country has seen several social movements take shape. When thousands of people take to the streets or when a large group of people assemble in support of an issue, an opportunity arises to mobilize that response towards reaching tangible and long-term goals.

In advocacy, it’s critical to keep your movement growing and evolving. This article will outline how to expand your advocacy or grassroots network to include more people, organizations, and leaders.

There are a wide range of ways to influence elected officials. Below, we’ll outline how to support your organization’s goals by effectively communicating with elected officials.

For lobbyists, that means using your political and policy expertise to guide the conversation, and there are several key strategies that can help you successfully impact the way people, leaders, or organizations think about a specific topic.

Given the state of media today — in which we’re all competing for attention — creating content can be a powerful tool to help define and build your brand, capture your audience’s attention, and increase your name recognition without getting on TV or in the local newspaper.

There are a few strategies you can use to grow your social media presence and expand your reach without spending hours on each platform.

Controversy or challenging topics are everywhere. Typically, organizations or elected officials side-step those topics in an effort to avoid being unfairly labeled. But given the non-stop news cycle, it’s often not prudent to run from topics – it’s much better and ultimately easier for you to figure out where you stand.

Here are a few things you can do to help revamp your marketing strategy.

As it gets harder to secure earned media, there are some things you can do to improve the likelihood of news coverage.

Happy New Year! You likely set some new year’s resolutions for yourself in the past few weeks, but don’t forget to set some for your organization, too. As you kick off 2023, it’s worth coming up with some new objectives for you, your organization, or your team to better serve and accomplish your goals this year.

Here are three resolutions to make this year to help breathe new life into your work.

The holiday season has arrived, and for many people, that can often mean tuning out and cruising through the remainder of the year. In the next few weeks, more and more people will be on vacation and projects will be pushed into the new year. But that doesn’t mean your business, organization, or campaign has to go silent.

Some people bristle at the idea of a brand voice – they feel like building a brand can be inauthentic. The truth is that it’s necessary in a world in which people are constantly bombarded with content.

The Resurgam Group announced the expansion of their public affairs team with the addition of long-time advocate and organizer, Chace Jackson. In a more than ten-year career, Jackson has been heavily engaged in public affairs work across the state of Maine.

Often, when businesses or campaigns struggle, it is due to targeting the wrong people with the wrong message. This post outlines how you can get to know your target audience and how it will help achieve your goals.

From all of us at the Resurgam Group, we’d like to first congratulate all of Maine's newly elected and re-elected leaders at the national, statewide, and local levels! We look forward to working with them soon to improve the lives of Mainers. Although Election Day may be behind us now, there are still several important events to pay attention to as our state legislature prepares to embark on its new session.

For political and advocacy campaigns, using digital tools has become a necessity. The ability to communicate via social media and digital ads has been proven highly effective at helping convince voters and win campaigns. It allows campaigns to reach people who might otherwise not be paying attention at all, as well as those who can’t be reached via other platforms like direct mail, canvassing, or TV. This article will outline how to use social media platforms and ads to grow your reach and accomplish your goals.

In today’s media landscape, issue narratives can be very hard to adjust or change. You’ve probably seen the narrative around an event spread across social media and quickly become impenetrable, regardless of new information that changes the story. On a large scale, there are deep-rooted narratives that have become embedded in our society and culture. These narratives can be challenged, but it often takes years of work and effort to begin to see change.