Getting your issue, organization, or candidate some earned media is always a good idea and, in some cases, it will be a central part of your strategy. But these days, getting press has never been harder. You are competing with a never-ending news cycle. Reporters are spread thin, asked to cover more with fewer resources. These are real challenges, but they also present opportunities to help pitch your story and get the press coverage you want. This blog post will outline some tips about how to do it.

The goal of an advocacy plan is often to pass a piece of legislation or advance a legislative effort. Maybe it’s a coalition working to introduce a bill in a statehouse or a nonprofit organization fighting to pass a bill to lower prescription drug costs.

Whether you work for an organization, advocacy coalition, or lawmaker you should have a communications plan to help advance your goals. A communications plan keeps you on track – it helps guide you toward where you should be investing your time and helps build name recognition.

There is an art to responding to a crisis. Regardless of where you work or what you do, a crisis is always possible. It’s good to be prepared and know some of the basic principles to follow if you ever find yourself at the center of a problem.

Whether you’re a political leader, organization, or lobbying group, it’s important that you make it a priority to highlight your victories. You want to show people the role you played in getting a piece of legislation passed, changing the narrative on an issue, or winning an election.

One of the fundamentals of a winning campaign is having canvassers and volunteers blanket a region to repeatedly meet and talk with voters about their candidate or issue. A well-organized ground game is often said to be the key to victory, but in a pandemic, going to strangers’ doors is frowned upon.

In state houses across the country, local businesses and advocacy organizations play critical roles in the state’s economy and culture. When they get involved in policy-making, it can often drive policy discussions that advance the interests of the state and the economy. Here are the top three ways to impact.

Whether you are a candidate running for office, an advocacy group working to pass legislation, or an organization pushing to change or shift a narrative – your communications strategy will be key to your success.

Tackling key issues in the halls of our legislatures can be a daunting task for any company. With complicated procedural rules and unique regulations, navigating the system is not always easy.

Whether it be on the shores of Maine’s coast or deep in the pines of the Northern Maine woods, the core of the Maine value system is built around the concept that we create good with what we have and give back to our communities.

McCollister Launches The Resurgam Group

President Jackson’s former Chief of Staff Launches Public Affairs, Government Relations, Campaign Strategy Firm

In the past weeks, I have felt a flood of gratitude. Elected officials and dedicated staffers, mentors and mentees, campaign operatives and passionate volunteers, friends and family have all come forward with their appreciation, and perhaps most importantly, their own lived experiences with the constant struggle in our industry in the quest for self-care.